Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of e-commerce businesses are turning to server-side monitoring as a method to improve their information collection processes. While it calls for extra technical knowledge than normal GTM and may present added prices, it can bring about better precision and even more reliable data
Pixel monitoring uses a piece of code to register conversions on your web site. It's very easy to establish and much less vulnerable to ad blockers.
1. More precise data
The standard approach of tracking conversions on an internet site, using pixels, is having difficulty with altering web browser privacy plans. This indicates that the information being sent out to Google Advertisements, Facebook Manager and various other systems is much less exact than it should be.
Server-side tracking is a more protected choice that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, indicating it's much less most likely to be impacted by advertisement blockers or various other safety procedures. This gives a lot more exact information and an extra full photo of individual trips throughout networks.
Furthermore, this kind of monitoring enables services to track conversions outside of the site, such as telephone call and in-store check outs, which can be challenging for pixel-based tracking. This versatility gives online marketers much more ownership over the data they send, and makes it easier to comply with various information regulations. It's additionally a great deal less vulnerable to fraud, as it's more difficult for fraudulent actors to adjust the system by modifying the postback link.
2. Better control over data.
Server-side monitoring permits organizations to accumulate and enhance data before sending it to third-party analytics/advertising platforms. This boosts information efficiency and accuracy, which can help marketers make even more enlightened advertising decisions.
Conventional pixel tracking relies upon JavaScript tracking codes that are positioned in web site visitors' browsers. These tracking codes are often obstructed by advertisement blockers, which can lead to data collection disturbances and imprecise outcomes. Server-side tracking enables organizations to bypass these restrictions and offer accurate, constant data that is much less prone to interference.
This type of monitoring additionally enables businesses to track conversions that happen beyond the site, like phone calls and in-store acquisitions. This is essential since brand-new personal privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is an essential reason that S2S is a lot more reputable for businesses looking for to adapt to these changes.
3. Much less susceptible to fraudulence
Server-side monitoring enables organizations to control data hauls before it gets to 3rd party endpoints, enhancing security and personal privacy. This is especially vital as various browsers and systems progressively transform exactly how they handle cookies. As an example, in iOS 14, Safari will just provide first-party cookie data and will certainly not allow pixel-based monitoring. Using server-side monitoring, you can bypass these restrictions and remain to track conversions that occurred outside of your web site.
Additionally, server-side monitoring enables you to record individual information directly by yourself servers. This removes reliance on 3rd parties, which can be susceptible to violations and privacy offenses.
A server-side tracking system is a collection of directions that informs your site's web server what events to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Company. It's additionally used to cause event-based ads, such as retargeting. On the other hand, pixel tracking is a different method that utilizes a small piece of code on your page to collect information from users.
4. Much easier to implement
Server-side monitoring is an information collection process that takes place on the site's very own server, bypassing web internet browser limitations. This indicates that data gathered by the website/app is first sent out to the server where it's refined and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this method is that it lowers the scope of data monitoring and gives companies extra control over transmission, making it typically a lot more dependable. Consequently, it's much less prone to data obstacles caused by things like a busted link or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your company can accumulate real-time conversion data in the same way that you Snapchat Ads ROI tracking would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This enables you to have even more exact data and assists make certain conformity with privacy policies such as GDPR. In addition, it also avoids the tracking constraints enforced by browsers and ad blockers.