Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A number of e-commerce organizations are turning to server-side monitoring as a way to boost their information collection processes. While it calls for much more technical knowledge than normal GTM and might introduce extra expenses, it can cause better precision and even more trusted data
Pixel tracking utilizes an item of code to sign up conversions on your website. It's easy to set up and less susceptible to advertisement blockers.
1. Extra exact data
The conventional technique of tracking conversions on a site, utilizing pixels, is having trouble with transforming internet browser privacy policies. This implies that the data being sent out to Google Advertisements, Facebook Business Manager and other platforms is less accurate than it ought to be.
Server-side tracking is a much more safe and secure alternative that aids to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, implying it's less likely to be impacted by advertisement blockers or various other safety procedures. This supplies a lot more exact information and an extra total photo of customer trips throughout networks.
Furthermore, this type of tracking allows businesses to track conversions outside of the site, such as telephone call and in-store sees, which can be hard for pixel-based monitoring. This adaptability offers marketing experts more possession over the information they send out, and makes it less complicated to follow different data legislations. It's also a lot less susceptible to fraudulence, as it's more difficult for fraudulent stars to adjust the system by modifying the postback link.
2. Better control over data.
Server-side tracking enables companies to gather and enhance data before sending it to third-party analytics/advertising systems. This boosts data efficiency and precision, which can assist marketing professionals make even more educated advertising decisions.
Traditional pixel tracking relies upon JavaScript tracking codes that are positioned in web site visitors' browsers. These tracking codes are often blocked by advertisement blockers, which can lead to data collection interruptions and imprecise outcomes. Server-side tracking enables companies to bypass these limitations and give exact, constant data that is much less prone to interference.
This type of monitoring likewise allows organizations to track conversions that happen outside of the site, like call and in-store acquisitions. This is essential since brand-new personal privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is an essential reason why S2S is extra reputable for companies looking for to adjust to these changes.
3. Much less vulnerable to scams
Server-side tracking makes it possible for services to manipulate information payloads before it gets to third party endpoints, improving safety and privacy. This is specifically crucial as different internet browsers and platforms mobile ad attribution software significantly alter how they take care of cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will not permit pixel-based tracking. Using server-side monitoring, you can bypass these limitations and remain to track conversions that occurred outside of your web site.
Additionally, server-side monitoring enables you to record individual information directly by yourself servers. This removes reliance on 3rd parties, which can be susceptible to breaches and personal privacy violations.
A server-side radar is a set of guidelines that tells your internet site's server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Service. It's also utilized to trigger event-based advertisements, such as retargeting. On the other hand, pixel tracking is a different method that makes use of a small piece of code on your web page to collect data from customers.
4. Much easier to execute
Server-side monitoring is a data collection procedure that happens on the internet site's own web server, bypassing web internet browser limitations. This suggests that data gathered by the website/app is first sent out to the server where it's refined and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it lowers the scope of information management and provides companies more control over transmission, making it usually more trustworthy. As a result, it's less vulnerable to information challenges triggered by points like a broken link or an energetic ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your business can gather real-time conversion information in the same way that you would with pixels or a cookie, however this is after that passed directly to your marketing and advertising devices on the web server. This allows you to have even more accurate data and assists make certain compliance with privacy laws such as GDPR. Furthermore, it likewise stays clear of the tracking limitations enforced by internet browsers and advertisement blockers.